As of 1 July 2017, Erwin Halder KG from Bronnen/Achstetten, near Ulm, is going to acquire Joh. Hermann PICARD GmbH & Co. KG and the fully integrated subsidiary RUTHE Hammerfabrik GmbH & Co. KG and transfer them jointly into the new company PICARD GmbH.

In 1938, the name-giver and founder of the company developed his patented SIMPLEX soft-faced hammer that constituted the foundation stone of today’s diversified group of companies. HALDER und PICARD not only complement each other as premium manufacturers in their respective product ranges, but are also, as family-run companies with great value-added depth, emblematic of the term “made in Germany”.

For more than 10 years now the two companies have maintained business relationships, which have duly intensified in recent years and led to joint sales and marketing activities. Stefan Halder, managing director of Erwin Halder KG, regards the acquisition as a strengthening of both brands on the market and a source of considerable synergies.

At least 2 million euros are going to be invested in operating materials and production facilities at PICARD’s location in Wuppertal. The PICARD brand will remain intact and the contact persons will remain the same as well. The previous managing director Frank Simon, for example, will assume this function at the new PICARD GmbH.


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